You're sitting with someone who's your ideal client and you're excited!

Then they ask you "how much?" and the fear sets in.

If you're too high, you'll get the dreaded "I can't afford it" and if you're too low, they won't take you seriously. .

Learn the right questions to ask (in sequence) so that you have enough information before you even talk about your services or your prices so that when you do get to that point in your sales conversations, you know exactly what to say and have the confidence to deliver it without sounding pushy or salesy.